We are very excited to announce the launch of a brand new wholesaling organization 
TruChoice Financial Group, LLC (TruChoice).

For more than 110 years collectively, the TruChoice founding member-firms – American Financial, Ann Arbor Annuity Exchange, GamePlan Financial Marketing, and The Annuity Store – have wholesaled fixed index annuities, life and long-term care insurance. Now we are joining forces to leverage our resources and experience, and gain scale in the marketplace with one goal in mind: To accelerate the growth of your practice and help you attain new levels of success.

So what does this mean for your practice? It’s business as usual for now. The Annuity Store will continue to operate as it always has, alongside our new entity, as we work toward an official launch date in 2019. Your existing Annuity Store Marketing Consultant will continue to service your relationship with the skill and excellence that you have grown accustom to; and all the benefits that you enjoy remain intact and available to you. 

Over the coming weeks and months, we look forward to sharing more great news on the happenings around TruChoice! In the meantime, we invite you to connect with the TruChoice story online at TruChoiceFinancial.com.