At The Annuity Store, we understand that selling annuities and life insurance to your clients is not easy. Our view is that they shouldn’t be sold. We can help you develop a compelling “brand” that resonates with your audience and “position” insurance the appropriate way. We’ll help you simplify your approach and enhance your results.

Impress with Your Own Custom Brand

Successful prospecting starts with having a great brand built on your strengths, opportunities and ideal client profile. We’ve created a strategic alliance with an industry-leading firm to help you develop your own custom brand, logos, bios, emails, direct mailers, and social media profile designs.

TAS Exclusive Brands Websites

The Annuity Store has developed a series of exclusive, “Retirement Income” branded website packages for financial professionals working with us. These are turnkey websites that tell a compelling story, make a great first impression and are ready to go with prospecting tools.

Positioning Annuities

Annuities may be best suited for people who want to ensure they don’t outlive their retirement funds, who want to ensure their basic lifestyle expenses are covered for life, and who also want to reduce market volatility. Below are several compelling positioning stories we help financial professionals with.

The Retirement Income Story

  • The FIVE Risks to Retirement Income
    How to Overcome by Leveraging Annuities
  • The Retirement Income Gap
    How to Avoid Running Out of Money or Compromising Retirement Lifestyle

The Social Security Advantage Program*

  • Enhancing Retirement Income
    Effectively Managing Social Security Benefits

Positioning Life Insurance

Selling life insurance is a simple yet important component for consideration in an overall financial strategy which helps ensure you insure appropriately. The primary purpose of life insurance is a death benefit that passes income-tax-free to beneficiaries which then can be used for income replacement. We’ll help you position life insurance during the annuity positioning conversations and increase your ability to enhance their overall financial strategies for retirement.

  • Securing Your Family’s Income
    Income Replacement in the Event of Death or Illness

We’ll help you properly position annuities and life insurance
– so you can sell more.


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The Annuity Store is not affiliated with the above mentioned vendors nor do we guarantee the accuracy or quality of their services. Although we may promote and/or recommend the services offered by these companies, agents are ultimately responsible for the use of any materials or services and agree to comply with the compliance requirements of their broker/dealer and registered investment adviser, (if applicable), and the insurance carriers they represent.

*Guarantees are back by the financial strength and claims paying ability of the issuing insurance company.

Not affiliated with the US Government or a government agency. This is designed to provide general information on the subjects covered. Professionals are able to provide information but not guidance or advice related to Social Security benefits. Consumers should seek guidance from SSA regarding their particular situation.