On October 10, 2019, the TruChoice founding firms – American Financial, Ann Arbor Annuity Exchange, GamePlan Financial Marketing and The Annuity Store – are beginning to come together as TruChoice Financial Group (TruChoice).
What does this change mean for your practice?
Your marketing organization, now the TruChoice Sacramento Office, will continue to provide the high-touch service and support that you have come to expect. To ensure you have access to the tools, calculators and case information you need to service your clients, this website will continue to be available to you during this transition period.
To view the tools currently available on our new producer portal, or to learn about the marketing programs, training resources and other unique benefits available to you through TruChoice, visit us at
We look forward to exploring this new era and the many opportunities it holds for your business with you. Welcome to the TruChoice family!